How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Excellent

How would you rate the overall duration of the webinar (session length and timing)?

Slightly too long

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Good

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

.

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

.

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

.

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

.

What would you suggest to make future webinars even more successful?

.

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Good

How would you rate the overall duration of the webinar (session length and timing)?

Much too long

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Good

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

–

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

Trussardi Primo Nero Milano – very nice project – the fact that is EDPI is an advantage, also the olfactive universe which opens an Amber category is appealing

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

–

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

–

What would you suggest to make future webinars even more successful?

We recommend to split the luxury division and prestige in separate webinars days.

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Excellent

How would you rate the overall duration of the webinar (session length and timing)?

Slightly too long

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Good

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

Zegna was a big surprise. Concept, presentations and videos were simply unbeatable. And Mads Mikkelsen is the best!

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

All presentations were full of useful information and ideas to have clear picture of 2027 plans.

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

For me the most interesting presentation of the brand with all its aspects and surrounding.

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

For all brands is necessary to have novelties with strong story behind and support.

What would you suggest to make future webinars even more successful?

To organize "real" meeting instead of webinar.

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Good

How would you rate the overall duration of the webinar (session length and timing)?

Slightly too long

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Good

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

OK

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

OK

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

OK

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

Everything was fine.

What would you suggest to make future webinars even more successful?

Everything was fine.

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Excellent

How would you rate the overall duration of the webinar (session length and timing)?

Slightly too long

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Good

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

Thank you, it was very useful and insightful. We learned a lot of new information. After presentations like this, one truly feels inspired to become a brand ambassador.

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

Very interesting and useful. Wishing us great sales ahead!

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

Very interesting and useful. Wishing us great sales ahead!

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

ok

What would you suggest to make future webinars even more successful?

a little bit shoter

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Excellent

How would you rate the overall duration of the webinar (session length and timing)?

Appropriate

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Excellent

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

Overall, the Luxury Division presented a very strong and inspiring vision for H1 2027, with well-developed concepts, elevated designs, and immersive 360° activation plans combining communication, assets, and merchandising. For Chopard, we particularly loved the presentation, as it immediately immerses you into the luxury universe and evokes emotions of joy and escapism. The H1 2027 launch around Pivoine de Caroline, with the concept “Caroline Happiness " , "Find Your Happy Place,” was especially impactful. The packaging feels very feminine, elegant, and original, while the merchandising perfectly translates the fragrance universe, making you almost experience the scent even before smelling it. Regarding Elie Saab, Jasmin Obscur has a very refined yet bold identity, starting from the fragrance name itself. We believe it has strong potential to become a very successful line, similarly to Le Royal, while still having its own distinct positioning in the market. However, during the presentation, the focus was more centered on H2 2026 activations rather than on the novelty products themselves, which could have deserved more emphasis. That said, the campaign visuals and brand models represent the Elie Saab image extremely well and perfectly embody the sophistication of the brand. Mercedes, the communication universe feels very prestigious and timeless. The use of the vintage Mercedes convertible in the campaign adds a strong touch of elegance, heritage, and sophistication, perfectly reflecting a refined lifestyle and the iconic DNA of the brand. Zegna stands out with a very elegant and understated luxury approach, fully reflecting the DNA of the fashion house through minimalist yet highly premium codes. Philipp Plein continues to maintain a strong and recognizable identity with bold concepts, impactful visuals, and a disruptive luxury positioning that clearly differentiates the brand.

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

For Trussardi, the Le Vie di Milano line feels extremely luxurious and sophisticated, perfectly translating the Italian elegance and premium lifestyle of the brand. We particularly appreciated the presentation and the level of detail shared for each launch, which made the overall storytelling very engaging and immersive. For Laura Biagiotti, the entire universe remains very aligned with the DNA of the house, especially through the pure white aesthetic codes that reflect elegance, softness, and femininity. White Cashmere has, in our opinion, very strong potential to become a successful line, as it creates a real emotional connection with consumers through its comforting and refined identity. The whole campaign feels very elegant, soft, and premium, and really matches the fragrance perfectly.

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

For Tommy Hilfiger, the whole universe of the fragrance immediately gives a feeling of freshness, freedom, and positivity ; almost as if you can already smell the fragrance from a distance. The communication campaign with Camila Cabello is also a perfect fit for the brand image and this new launch. With her strong Gen Z and Gen Y audience, she will definitely bring great visibility and energy to the fragrance. All the details around the campaign, especially the personalized letter concept and storytelling, will create a beautiful customer experience and help strengthen the connection between consumers and the brand.

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

Based on the content presented, we believe the H1 2027 launches already have very strong concepts, universes, and communication strategies. To ensure an even more successful launch, it could be interesting to further strengthen the consumer experience in-store through immersive animations, stronger sampling strategies, and more digital/social media support adapted to each brand target.

What would you suggest to make future webinars even more successful?

it would also be great to dedicate a bit more time to the fragrance storytelling, olfactive universe, and product novelties themselves, in addition to the activation plans. Sharing more concrete merchandising examples, retail executions, and social media content ideas could also help markets better visualize the launch opportunities locally. Overall, the webinar was very inspiring, well-structured, and very enjoyable to follow. thank you so much!

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Excellent

How would you rate the overall duration of the webinar (session length and timing)?

Slightly too long

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Excellent

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

Mercedes Benz clearly should optimize its F1 fan base and look into Kimmy as the next endorser for the brand. Zegna story is amazing. We are excited to launch.

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

Trussardi and Laura concept were also good.

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

Tommy Hilfiger is headed in the right direction in this new initiatives.

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

Looks like the H1 2027 intiatives is relatively strong.

What would you suggest to make future webinars even more successful?

Longer videos from launches to add hype to the presentation. And hope we can all meet together soon in a global conference F2F.

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Excellent

How would you rate the overall duration of the webinar (session length and timing)?

Appropriate

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Excellent

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

–

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

Interesting 🙂

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

–

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

Nothing

What would you suggest to make future webinars even more successful?

Morning session for Europe

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Good

How would you rate the overall duration of the webinar (session length and timing)?

Slightly too long

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Fair

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

We are excited about the key projects planned for H1 2027. We would also like to see more social media assets and PR products to further support the brand’s visibility and engagement. In addition, face-to-face training once or twice a year, focused on novelties, would make a significant impact on the team and market performance. The olfactory direction of the new scents is very much on trend and highly relevant to the market. More sampling and gifting initiatives will also help drive customer engagement and encourage repeat purchases, strengthening loyalty to the brand.

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

im neutral in all

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

There is strong potential if the brand focuses on a more structured market approach. The novelties fit well within the brand’s DNA and will attract loyal customers to try and adopt the new launches as part of their fragrance wardrobe. Additional social media assets and stronger PR campaigns would also help increase visibility, engagement, and consumer interest in the novelties.

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

localize social media and PR campaign

What would you suggest to make future webinars even more successful?

More storytelling around new launches Explain the inspiration, olfactory direction, and positioning of each product, not just the technical details. Stronger visual content Use richer assets (campaign visuals, videos, usage moments, social media examples) to bring the projects to life. More commercial focus Interactive elements Add live Q&A, polls, and short quizzes if possible to keep participants engaged throughout the session. Market relevance Share regional insights, consumer trends, and examples of how similar launches perform in different markets.

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Good

How would you rate the overall duration of the webinar (session length and timing)?

Slightly too long

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Good

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

Luxury Division projects show a strong strategic direction with a more elevated and premium positioning across the portfolio. The overall line-up feels more coherent, with each brand developing a clearer identity while still fitting within a luxury ecosystem. The balance between fashion-driven storytelling, craftsmanship, sustainability, and high-end olfactive signatures is improving significantly. Zegna has one of the strongest long-term potentials within the division Chopard continues to stand out with a very strong luxury identity linked to jewellery craftsmanship and sustainable luxury Elie Saab remains one of the most elegant and feminine brands in the portfolio. Philipp Plein remains the boldest and most disruptive project in the division. The brand identity is extremely recognizable, which is a major advantage in today’s crowded market. The aggressive luxury positioning, nightlife energy, and statement packaging create strong shelf impact and high social-media visibility. Overall, the Luxury Division is moving in a very positive direction with stronger differentiation between brands and a more elevated premium positioning

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

The Lifestyle Europe Division projects for H1 2027 show a good balance between accessible luxury, fashion heritage, and modern lifestyle positioning. Both Trussardi and Laura Biagiotti carry strong Italian DNA,

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

Overall, Tommy Hilfiger remains one of the most commercially relevant and internationally scalable brands within the US Lifestyle & Prestige Division. The H1 2027 projects feel modern, energetic, and well-positioned for selective distribution while maintaining broad market appeal. The combination of recognizable branding, wearable olfactive direction, strong lifestyle storytelling, and premium communication assets creates solid long-term potential for both sell-in and sell-out performance.

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

Nothing missing

What would you suggest to make future webinars even more successful?

shorter

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Excellent

How would you rate the overall duration of the webinar (session length and timing)?

Slightly too long

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Excellent

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

–

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

–

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

–

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

A website where we can download all the assets, inforrmation

What would you suggest to make future webinars even more successful?

–

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Good

How would you rate the overall duration of the webinar (session length and timing)?

Appropriate

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Good

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

The H1 2027 projects from the Luxury Division reflect a strong and well-differentiated approach across the brands, maintaining consistency with their respective luxury territories.

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

The H1 2027 projects from the Lifestyle Europe Division present a cohesive and well-structured approach across both brands. For Trussardi, the line-up feels modern and aligned with a refined, contemporary lifestyle. The design language is elegant and consistent with the brand’s heritage, while the olfactive universe appears sophisticated and versatile, with good potential for both loyal consumers and new audiences. Regarding Laura Biagiotti, the concept remains true to its feminine and timeless DNA. The design is delicate and recognizable, and the olfactive direction feels accessible yet distinctive, which is key for broader market appeal. From a 360° perspective, the communication and visual assets are strong and well-articulated, supporting a premium positioning. However, there could be an opportunity to further enhance in-store visibility and digital storytelling to create a more immersive and engaging consumer experience. Overall, the projects are well-developed, with a clear identity and solid commercial potential.

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

The H1 2027 projects from the US Lifestyle & Prestige Division for Tommy Hilfiger present a cohesive and commercially appealing direction, strongly aligned with the brand’s iconic and youthful identity. The line-up feels well-balanced, combining freshness with familiarity, which supports both brand loyalty and new consumer acquisition. The design remains consistent with Tommy Hilfiger’s recognizable aesthetic—clean, modern, and rooted in its classic American heritage—while still feeling updated and relevant.

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

For some brands, such as Trussardi, there is an opportunity to further strengthen international visibility. Developing more globally oriented activations—such as partnering with a recognizable face or building a stronger brand image—could help enhance its positioning. While the fragrance itself is very strong, increasing brand visibility will be key to standing out in international markets.

What would you suggest to make future webinars even more successful?

I found the webinar to be well executed overall, and I didn’t identify any major areas for improvement. One suggestion could be to include subtitles, especially for participants who are not fluent in English, as this would make the content more accessible and enhance the overall experience.

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Good

How would you rate the overall duration of the webinar (session length and timing)?

Appropriate

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Excellent

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

I did not address this section of the presentation.

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

I did not address this section of the presentation.

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

A very complete and clear presentation, featuring many new developments and a strong 360° plan.

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

Planograms

What would you suggest to make future webinars even more successful?

it was ok!

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Excellent

How would you rate the overall duration of the webinar (session length and timing)?

Slightly too long

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Excellent

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

Overall, the direction is very strong and strategically coherent. The portfolio (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes) presents a clear ambition to stand out, supported by distinct concepts, well-defined olfactive universes, and impactful visual identities.

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

The line-up remains coherent, with a logical continuation of existing pillars rather than disruptive launches.

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

For Tommy Hilfiger, the H1 2027 direction feels coherent and commercially aligned with the brand’s DNA, maintaining a clear connection to its American lifestyle positioning.

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

At this stage, based on the content presented, the H1 2027 launches appear well-developed and sufficiently supported across all key pillars.

What would you suggest to make future webinars even more successful?

Suggestions to improve future webinars Time zone flexibility: The current timing is challenging for European markets. Consider pre-recording keynote sessions, allowing participants to watch them at a more convenient time while keeping live sessions for Q&A or discussion. Shorter, more focused format: For online settings, a more concise agenda would help maintain attention and engagement. Prioritizing key messages over long presentations would increase overall impact.

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Good

How would you rate the overall duration of the webinar (session length and timing)?

Slightly too long

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Excellent

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

The projects are great on Elie Saab and Plein(brands present in our market). We would like to have more seminars to be updated.

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

We have been working with these brands for few years now and we are really excited that the brands are growing and improving in all segments.

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

We don't have them in our market.

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

Live meetings would be appriciated.

What would you suggest to make future webinars even more successful?

I dont think webinars are so useful anymore.

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Excellent

How would you rate the overall duration of the webinar (session length and timing)?

Slightly too long

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Excellent

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

Truly inspired by the overall approach to the H1 2027 Luxury Division projects, especially the advertising campaigns, product launches, and video content. The level of creativity, storytelling, and visual execution is very strong and reflects a clear and consistent brand vision. Overall, the projects feel very premium, impactful, and inspiring in terms of both content and execution.

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

Especially appreciated the insights into the product concepts, olfactive universes, and design directions, which clearly highlight the uniqueness of each launch. This allows for a better understanding of how each product can be positioned and perceived in the market.

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

The presentations gave a clear understanding of the full concept behind the launch – from the creative idea and olfactive universe to the execution across communication, assets, and merchandising. This holistic 360° approach demonstrates strong strategic thinking and provides a comprehensive vision of how each project can be brought to life in the market. It also helped to better understand the level of support and tools available, as well as the potential impact of these launch at retail level.

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

–

What would you suggest to make future webinars even more successful?

Less duration, more videos/interactives

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Excellent

How would you rate the overall duration of the webinar (session length and timing)?

Appropriate

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Good

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

Great for all the brands and poor for Chopard.

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

Good Projects

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

Great

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

More story telling elements for Chopard and Elie Saab

What would you suggest to make future webinars even more successful?

Make physical rather than online.

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Excellent

How would you rate the overall duration of the webinar (session length and timing)?

Appropriate

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Excellent

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

Incredible, interesting and high potential launches!

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

Incredible, interesting and high potential launches!

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

Incredible, interesting and high potential launches!

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

More assets for communication in social media, attractive GWP and PR Kits.

What would you suggest to make future webinars even more successful?

I have no recommendations, everything was wonderful and well structured!

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Excellent

How would you rate the overall duration of the webinar (session length and timing)?

Much too long

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Good

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

.

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

.

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

.

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

.

What would you suggest to make future webinars even more successful?

.

How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Excellent

How would you rate the overall duration of the webinar (session length and timing)?

Appropriate

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Excellent

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

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Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

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US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

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Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

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What would you suggest to make future webinars even more successful?

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How would you rate the overall organization of the webinar (flow, support, clarity of information, etc.)?

Fair

How would you rate the overall duration of the webinar (session length and timing)?

Appropriate

How would you evaluate the quality of the presentations (content, clarity, speakers, etc.)?

Good

Luxury Division Feedback (Zegna, Chopard, Elie Saab, Philipp Plein, Mercedes)

.

Lifestyle Europe Division Feedback (Trussardi, Laura Biagiotti)

.

US Lifestyle & Prestige Division Feedback (Tommy Hilfiger)

.

Based on the content presented, what do you think is still missing to ensure successful H1 2027 launches?

.

What would you suggest to make future webinars even more successful?

.